Digi Pack RESEARCH
along with my music video i have to create a Digi pack (this is a CD cover and a promotional poster) they are all forms of marketing and selling a product to the audience of our music.
CD cover / Case
the first step with my CD Cover and case was to research CD Covers (CLICK HERE TO SEE) they are a mix of the genre i chose for my music video Dream Pop and of similar genres such as Indie and Rock. from this i got an idea of why they chose the font and artwork for a CD Cover / Case but also saw how they integrate all aspects of the music in to each part of the promotional kit (Digi Pack). i also noticed links with other medians were used for promotion as well as to add meaning to the piece - for example British alternative rock band Coldplays EP album "Atlas" (CLICK HERE TO SEE)
i started by looking at the way that CD cases are set out. i wanted to include:
i started by looking at the way that CD cases are set out. i wanted to include:
but i wants happy with using a plastic case for a few reasons. firstly it was boring and people only buy CDs now as a collectors item so i would wont to make it good quality and have a sense of excitement. also its environmentally unsustainable and that wouldn't reflect the values of my genre as well as it would be hard to work around the structure of the plastic case with out completely ripping it apart. i decided on making a case out of recycled hard card. i searched for a provider of cases like this and found ACD SLEEVES witch is a UK based company that made unique cases for independent bands and collectors. i will use there designs to come up with my own CD Case.