in what way did my media product use develop or challenge forms and conversions of a real media product?
when developing my media products i have done a lot of research in to the conventions of my genre and the ideologies of a music video. though out i have challenged and reinforced many different features coming out with a polished and successful Music Video for M83's Midnight City.
Firstly i looked at dream pop and indie genre music videos this was to get the basics of what makes up a music video of this genre. at first i found that they all were very different especial with the genre of indie. this is because it connects and joins with so many other genres though music - for example indie rock is very different to indie electro music.
Firstly i looked at dream pop and indie genre music videos this was to get the basics of what makes up a music video of this genre. at first i found that they all were very different especial with the genre of indie. this is because it connects and joins with so many other genres though music - for example indie rock is very different to indie electro music.
Screen Shots from Alt-J "Every Other Freckle" Music Video
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what i had seen is a strong influence of nature to express animistic and natural features of humans. this is some times to convey emotion or even how a person lives there day to day life. but is almost always contrasted by modern man showing the similarity and obvious differences. for example in in Alt-j's "Every Other Freckle" - which there are two main music videos one depicting a man the other a woman. they use a mix of shots of primal view at human life and modern showing the attractions of the human form and nature - this expresses a less obvious and deeper way in which we are attracted to each other.
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we have tried to use this ideology of an indie music video in our own production by the use of mise-en-scene. the locations used are a forest and a basement/car this is a contrast and a binary opposition. we have also used in influence of animals during the costume planning ans mask chose.
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Contrasting man and nature
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Tone Variation In Shots
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i had also noticed that in most of the Dream pop Music videos i had analysed they use of colour is key. most use are vibrant and bright colour scheme. but with my music video the story is quite dark and therefore i wanted to express this within the colour. i started off with a warm colour tone with in the forest this is to express the sun setting and the fire that is seen in the scene. as soon as the murder enters the scene it becomes desaturated this changes the forms and conventions of colour in a Dream pop Music video. we also swap the colour scheme entirety when we enter the murders locations such as the car and basement.
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when looking at the Dream Pop genre i also noticed that the heavily based all the videos on narrative almost like telling a story other than in a rock music video when it all about the band. this could be because there are less instruments used and it is highly edited before use. even though there is some performance such as singing or brass influences. we reinforced this convention of a dream pop video only having singing as the performance of our video but weaved it in to our narrative.